1 May 2025 – Sydney, Australia
Australia-based travel PR and marketing representation firm, Linkd Tourism, will utilise its local expertise to represent Okinawa, Japan in the Australian market after winning a competitive tender.
Okinawa is the southernmost prefecture in Japan and is an island paradise rich in cultural heritage, nature and wildlife. The Okinawa Prefecture covers the Nansei Islands chain, an area of about 400 km north to south and 1,000 km from east to west. The islands are surrounded by coral reefs and seas teeming with marine life from small tropical fish to mantas, dolphins, and humpback whales.
Linkd Tourism’s Account Manager, Sally Miles, will lead the account’s B2B focus under the direction of Millie Browne, Linkd Trade Director, with consumer activity and PR also in the scope of services for the next 12 months, managed by Christina Koullas.
“Okinawa appreciated our fresh approach and creativity when responding to the RFP, as well as our track record of achieving what others would call ambitious targets,” Browne said.
“And with Sally’s eight years of experience with Japan National Tourism Organization (JNTO), her Japanese language fluency and Okinawan heritage, she brings additional expertise to promote Visit Okinawa Japan.
The appointment of Linkd Tourism to the Okinawa account further strengthens our outbound work to Japan, including another recent win to continue our management of the JNTO expo events in August 2025 and February 2026.” Browne continued.
Okinawa Convention Visitors Bureau (OCVB) Manager Atsumi Ito, commented, “Leveraging Linkd Tourism’s knowledge and experience gained through collaboration with JNTO, we are excited to work together to share the charm of Okinawa with the Australian trade and media. Okinawa is a land full of unique culture, traditions, and abundant natural beauty. We look forward to inspiring and welcoming more visitors from Australia.”
For further information, visit linkdtourism.com or see visitokinawajapan.com For additional images, click here.
-ENDS-
CONTACT DETAILS:
Christina Koullas – PR Manager
[email protected]
+61 425 670 110
ABOUT LINKD TOURISM: After more than 35 years in business, Linkd Tourism attributes its long-standing success to a fluid understanding of its clients’ requirements and the travel industry environment both in Australia and New Zealand. Linkd Tourism represents the Colorado Tourism Office, Alamo Rent A Car (North America), Aqua-Aston Hospitality (Hawaii), Kyushu Tourism Organization, Arizona Office of Tourism, Hong Kong Tourism Board (PR services), New York State Division of Tourism, State of Washington Tourism, Visit Anaheim (AU PR services) and Visit Seattle.
ABOUT OKINAWA CONVENTION & VISITORS BUREAU: (OCVB) is a unified public and private sector promotional body in Okinawa that integrates tourism and convention needs while promoting tourism in Okinawa.
Experience the raw natural beauty and rich cultural heritage of Okinawa, from the castle ruins and heritage sites of the main island to the secluded coves, vibrant reefs, and clear waters of the Kerama and Yaeyama islands. Discover Okinawa at your own pace, island by island, moment by moment.
