Linkd Tourism: Now Representing Tourism Portland in an expanded portfolio

8 October 2025

08 October - Sydney, Australia

Linkd Tourism, will now represent Travel Portland in the Australian and New Zealand market, representing the vibrant destination in trade, PR and consumer marketing environments.

This appointment further strengthens Linkd Tourism’s growing global portfolio.

Linkd Tourism’s Kylee Kay said of the appointment, “Following a highly competitive tender process, entered into by some of the finest in the business, we are honoured to accept the opportunity to bring our signature Linkd Tourism touch to the next phase of growth for Travel Portland, in Australia and New Zealand. An outstanding destination in its own right, that has been expertly managed for a number of years, Portland is replete with destination experiences that outbound travellers will love – we can’t wait to share our refreshed approach with everyone.”

Travel Portland representative Heather Anderson says, “The Australian and New Zealand market is an important market to us here at Travel Portland. Australians have been visiting the city for some time to experience the city’s welcoming attitude, diverse food scene, access to the outdoors, and more,” said Heather Anderson, Director of International Tourism Administration at Travel Portland. “We look forward to building on the success we have built in Australia and New Zealand with Linkd Tourism as our new in-market partner.”

“We have a long history of delivering results to several states across the USA and are positioned perfectly to extend this expertise to Portland now”, said Kay.

Leading the Linkd team representing Portland will be Account Director Millie Browne, supported by Trade Manager Sally Miles, PR Manager Jen Plahm and Marketing Manager Cathy Xu.

Linkd Tourism has experienced phenomenal growth in recent months, expanding their portfolio by an additional 40%, with a client list that now includes Okinawa, the Great American West and FOX DMC.

“The ongoing expansion of Linkd is a testament to the outstanding results that our clients are experiencing, in trade, PR and marketing functions. Through this growth, our clients will benefit from economies of scale and synergy, whilst still experiencing our signature standard of support and personalised attention.” said Kay.

-ENDS-

CONTACT DETAILS: 

Jen Plahm – PR Manager

[email protected]   

+61 416 015 135

ABOUT LINKD TOURISM:

After more than 35 years in business, Linkd Tourism attributes its long-standing success to a fluid understanding of its clients’ requirements and the travel industry environment both in Australia and New Zealand. Linkd Tourism represents the Colorado Tourism Office, Alamo Rent A Car (North America), Aqua-Aston Hospitality (Hawaii), Kyushu Tourism Organization, Arizona Office of Tourism, Hong Kong Tourism Board (PR services), New York State Division of Tourism, State of Washington Tourism, Visit Anaheim (AU PR services) and Visit Seattle.

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In the spirit of reconciliation, Linkd Tourism acknowledges the Traditional Custodians of country throughout
Australia and their connections to land, sea and community. We pay our respect to their Elders past and
present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.